If this helps here's a sampling of a post-card add we did (without the theme graphics).
Save 100 Basis Points (1%) on your Home Equity Line of Credit for the first 100 days!
The Peoples State Bank will reduce your qualifying rate by 100 basis points (1%) on any outstanding balance for the first 100 days from the date you open your new Home Equity Line of Credit with us.
And during our luau of savings, no closing costs! *
Come to one of our 10 branches and apply soon, this offer won’t last long!
Call xxx-xxxx to find out more about our Home Equity Lines of Credit.
The following verbiage was done in 9 point font.
Based on the Wall Street Journal Prime Rate as of July 3, 2006, the APR for our Prime Zero plan would be 7.25%*. After 100 days the rate would convert to the then current Wall Street Journal Prime Rate and may change monthly thereafter. Using the Prime Rate in affect as of July 3, 2006, the APR would increase to 8.25% after 100 days.
* Offer applies to new accounts only and is a limited time offer. Limited to credit qualified home owners. Starting rate may vary with changes in the Prime Rate. Loan to values in excess of 80% will have an APR one percent (1.00%) higher. Maximum allowable APR is 21 %. Home owners’ property insurance will be required. The $50.00 annual maintenance fee is waived for the first year.
The opinions expressed are mine and they are not to be taken as legal advice.