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#604844 - 08/24/06 10:01 PM
Some creative/catchy advertising needed
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Diamond Poster
Joined: May 2005
Posts: 1,717
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Alright Guys and Gals, I need some help. Everyone in the office has been asked to come up with some ads for our apartments. I'm not that creative when it comes to marketing so I figured I could turn to BOL. The deal is, we need to get a little higher occupancy rate and we trying to target some last minute student housing needs. Any suggestions? Thanks in advance for your help.
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[i] Just keep Livin -Matthew McConaughey[i]
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#604845 - 08/24/06 10:07 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Mar 2005
Posts: 6,298
San Diego, CA
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"student" housing? how about free pizza coupons ($100 gift cards to pizza hut or something) with new 9 month leases?
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Dabbling in banking, law, accounting...the life of a trustee.
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#604846 - 08/24/06 10:15 PM
Re: Some creative/catchy advertising needed
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Diamond Poster
Joined: May 2005
Posts: 1,717
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Hey thanks Dip. We are trying to look out for all your fellow Californians, after all, they make up a good percentage of our business. Our market has been flooded (not in a bad way!) with California people with deep pockets ready to give their money to us poor Texans! 
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[i] Just keep Livin -Matthew McConaughey[i]
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#604847 - 08/24/06 10:23 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Aug 2004
Posts: 3,778
TEXAS
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anything free is always good. You could always use the things that people need most in life: gas and food.
Free groceries (up to $100) or free gas card (up to a $250 value) with a new 1 yr lease.
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#604848 - 08/24/06 10:23 PM
Re: Some creative/catchy advertising needed
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Anonymous
Unregistered
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advertise whatever you come up with at the student union, and contact the schools admissions and general help departments to let them know...
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#604849 - 08/24/06 10:31 PM
Re: Some creative/catchy advertising needed
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10K Club
Joined: Nov 2003
Posts: 12,846
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[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]
(I expect a royalty if you use this...)
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#604851 - 08/25/06 01:11 PM
Re: Some creative/catchy advertising needed
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10K Club
Joined: Nov 2003
Posts: 12,846
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Quote:
 <--blank stare. um, i don't get it?
That's ok - lots of people will.
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#604852 - 08/25/06 02:37 PM
Re: Some creative/catchy advertising needed
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Platinum Poster
Joined: Jan 2005
Posts: 800
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Quote:
Quote:
[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]
(I expect a royalty if you use this...)
<--blank stare. um, i don't get it?
hey, you could also give out $50 in quarters for laundry for all new leases (well, laundry OR drinking games!)
It's from a poorly translated video game, "Zero Wing" I think it was called. The original line was "all your base are belong to us".
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#604853 - 08/25/06 03:26 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Sep 2005
Posts: 7,350
The he11 of suburbia
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Quote:
Quote:
Quote:
[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]
(I expect a royalty if you use this...)
<--blank stare. um, i don't get it?
hey, you could also give out $50 in quarters for laundry for all new leases (well, laundry OR drinking games!)
It's from a poorly translated video game, "Zero Wing" I think it was called. The original line was "all your base are belong to us".
So does that mean the target market would be nerds?
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#604854 - 08/25/06 03:31 PM
Re: Some creative/catchy advertising needed
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10K Club
Joined: Nov 2003
Posts: 12,846
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Geeks, actually. But I would bet a significant portion of the college group would get it. Those that didn't would ask questions, be a good way to get attention.
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#604857 - 08/25/06 06:26 PM
Re: Some creative/catchy advertising needed
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Diamond Poster
Joined: May 2005
Posts: 1,717
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Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.
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[i] Just keep Livin -Matthew McConaughey[i]
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#604858 - 08/25/06 06:32 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Sep 2005
Posts: 7,350
The he11 of suburbia
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Quote:
Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.
Go luxury and up the rents.
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#604859 - 08/25/06 07:06 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Jun 2005
Posts: 4,594
Easy Street
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Quote:
Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.
I am sure that most of them already have an IPod. I think gas and food are the way to go. No matter how much money mommy and daddy have you can never have enough gas and pizza money.
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Some days good karma isn't worth the hassle.
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#604860 - 08/25/06 09:10 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Dec 2000
Posts: 5,184
All over the map.
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What about free wireless or high-speed cable internet?
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On the road again.....I just can't wait to get on the road again.
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#604861 - 08/25/06 09:31 PM
Re: Some creative/catchy advertising needed
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10K Club
Joined: Jul 2002
Posts: 13,994
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“Free porn for the duration of your stay”
Of course, no one will make it to class but as long as you’re paid, what’s the difference?
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#604862 - 08/25/06 10:12 PM
Re: Some creative/catchy advertising needed
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Power Poster
Joined: Aug 2004
Posts: 3,778
TEXAS
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with gas prices being so high, everyone would like a free tank of gas.
On average, a tank of gas is going to cost approx. $50. Take that times 12 months, you get $600. That's the same thing as giving them a month's free rent. But who wants that? Free gas, I say.
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