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#604844 - 08/24/06 10:01 PM Some creative/catchy advertising needed
Texas Boy Offline
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Joined: May 2005
Posts: 1,717
Alright Guys and Gals, I need some help. Everyone in the office has been asked to come up with some ads for our apartments. I'm not that creative when it comes to marketing so I figured I could turn to BOL. The deal is, we need to get a little higher occupancy rate and we trying to target some last minute student housing needs. Any suggestions? Thanks in advance for your help.
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#604845 - 08/24/06 10:07 PM Re: Some creative/catchy advertising needed
Dip Offline
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Dip
Joined: Mar 2005
Posts: 6,298
San Diego, CA
"student" housing? how about free pizza coupons ($100 gift cards to pizza hut or something) with new 9 month leases?
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#604846 - 08/24/06 10:15 PM Re: Some creative/catchy advertising needed
Texas Boy Offline
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Joined: May 2005
Posts: 1,717
Hey thanks Dip. We are trying to look out for all your fellow Californians, after all, they make up a good percentage of our business. Our market has been flooded (not in a bad way!) with California people with deep pockets ready to give their money to us poor Texans!
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#604847 - 08/24/06 10:23 PM Re: Some creative/catchy advertising needed
Carly Girl Offline
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Joined: Aug 2004
Posts: 3,773
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anything free is always good. You could always use the things that people need most in life: gas and food.

Free groceries (up to $100) or free gas card (up to a $250 value) with a new 1 yr lease.
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#604848 - 08/24/06 10:23 PM Re: Some creative/catchy advertising needed
Anonymous
Unregistered

advertise whatever you come up with at the student union, and contact the schools admissions and general help departments to let them know...

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#604849 - 08/24/06 10:31 PM Re: Some creative/catchy advertising needed
Jokerman Offline
10K Club
Joined: Nov 2003
Posts: 12,846
[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]

(I expect a royalty if you use this...)

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#604850 - 08/24/06 10:47 PM Re: Some creative/catchy advertising needed
Dip Offline
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Dip
Joined: Mar 2005
Posts: 6,298
San Diego, CA
Quote:

[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]

(I expect a royalty if you use this...)




<--blank stare. um, i don't get it?

hey, you could also give out $50 in quarters for laundry for all new leases (well, laundry OR drinking games!)
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#604851 - 08/25/06 01:11 PM Re: Some creative/catchy advertising needed
Jokerman Offline
10K Club
Joined: Nov 2003
Posts: 12,846
Quote:

<--blank stare. um, i don't get it?




That's ok - lots of people will.

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#604852 - 08/25/06 02:37 PM Re: Some creative/catchy advertising needed
slubgob Offline
Platinum Poster
Joined: Jan 2005
Posts: 800
Quote:

Quote:

[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]

(I expect a royalty if you use this...)




<--blank stare. um, i don't get it?

hey, you could also give out $50 in quarters for laundry for all new leases (well, laundry OR drinking games!)




It's from a poorly translated video game, "Zero Wing" I think it was called. The original line was "all your base are belong to us".

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#604853 - 08/25/06 03:26 PM Re: Some creative/catchy advertising needed
The Incredible ComplyGuy Offline
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The Incredible ComplyGuy
Joined: Sep 2005
Posts: 7,350
The he11 of suburbia
Quote:

Quote:

Quote:

[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]

(I expect a royalty if you use this...)




<--blank stare. um, i don't get it?

hey, you could also give out $50 in quarters for laundry for all new leases (well, laundry OR drinking games!)




It's from a poorly translated video game, "Zero Wing" I think it was called. The original line was "all your base are belong to us".




So does that mean the target market would be nerds?

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#604854 - 08/25/06 03:31 PM Re: Some creative/catchy advertising needed
Jokerman Offline
10K Club
Joined: Nov 2003
Posts: 12,846
Geeks, actually. But I would bet a significant portion of the college group would get it. Those that didn't would ask questions, be a good way to get attention.

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#604855 - 08/25/06 03:37 PM Re: Some creative/catchy advertising needed
The Incredible ComplyGuy Offline
Power Poster
The Incredible ComplyGuy
Joined: Sep 2005
Posts: 7,350
The he11 of suburbia
If there's a pool visible from outside the complex, you could hire some gorgeous scantily clad women to lounge around out there.

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#604856 - 08/25/06 06:21 PM Re: Some creative/catchy advertising needed
Texas Boy Offline
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Joined: May 2005
Posts: 1,717
Quote:

If there's a pool visible from outside the complex, you could hire some gorgeous scantily clad women to lounge around out there.




Trust me, we take full advantage of gorgeous women with enlarged brains.
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#604857 - 08/25/06 06:26 PM Re: Some creative/catchy advertising needed
Texas Boy Offline
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Joined: May 2005
Posts: 1,717
Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.
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#604858 - 08/25/06 06:32 PM Re: Some creative/catchy advertising needed
The Incredible ComplyGuy Offline
Power Poster
The Incredible ComplyGuy
Joined: Sep 2005
Posts: 7,350
The he11 of suburbia
Quote:

Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.




Go luxury and up the rents.

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#604859 - 08/25/06 07:06 PM Re: Some creative/catchy advertising needed
cheekEE Offline
Power Poster
Joined: Jun 2005
Posts: 4,594
Easy Street
Quote:

Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.




I am sure that most of them already have an IPod. I think gas and food are the way to go. No matter how much money mommy and daddy have you can never have enough gas and pizza money.
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#604860 - 08/25/06 09:10 PM Re: Some creative/catchy advertising needed
deppfan Offline
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Joined: Dec 2000
Posts: 5,184
All over the map.
What about free wireless or high-speed cable internet?
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#604861 - 08/25/06 09:31 PM Re: Some creative/catchy advertising needed
Peepers Offline
10K Club
Joined: Jul 2002
Posts: 13,994
“Free porn for the duration of your stay”

Of course, no one will make it to class but as long as you’re paid, what’s the difference?
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#604862 - 08/25/06 10:12 PM Re: Some creative/catchy advertising needed
Carly Girl Offline
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Joined: Aug 2004
Posts: 3,773
TEXAS
with gas prices being so high, everyone would like a free tank of gas.

On average, a tank of gas is going to cost approx. $50. Take that times 12 months, you get $600. That's the same thing as giving them a month's free rent. But who wants that? Free gas, I say.
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