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#606204 - 08/28/06 09:05 PM FDIC logos in advertising
velvet5953 Offline
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Joined: Mar 2006
Posts: 4
Hi - i'm new to bank advertising and know that there are certain things required to be on deposit product ads (Exp. Member FDIC). Other than that particular phrase or using the actual FDIC sign, is there anything else that can be used? (The previous Marketing person used "FDIC Insured" but I can't find that example in the 12 CFR 328.3.) Is there a list of acceptable terminology?

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#606205 - 08/29/06 02:39 PM Re: FDIC logos in advertising
B2BTrade Offline
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Joined: Jun 2006
Posts: 23
The link below will lead you to the FDIC website that explains the advertising requirements.

http://www.fdic.gov/regulations/resources/signage/

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#606206 - 08/29/06 02:44 PM Re: FDIC logos in advertising
Andy_Z Offline
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Posts: 27,455
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328.3(b) provides you with the acceptable language for denoting FDIC insurance. That is required on most deposit ads. There are exceptions, also noted under 328.3.

Yo don NOT want that if you have a NDIP (nondeposit) product. If you advertise an NDIP with an insured product, show that they are separated. The best thing is to avoid putting the two together.

When you advertise dwelling related loans you need the Equal Housing Lender logo.

If you never have NDIPs, you can't go wrong by always using the Member FDIC and EHL logo.
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AndyZ CRCM
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