No problem for HELOCs, but if you offer the same "no closing costs" on your closed end home equities, you have to disclose all of the fees you as the lender incur on the GFE. They will be p.o.c. by lender, but still have to be disclosed.
We do disclose all of them p/o/c but I wasn't sure if they were considered a pre-paid finance charge (we were setting up an online application and the question came up...).