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#8120 - 12/20/01 07:18 PM Advertising Policy and Procedures
Maria Offline
Platinum Poster
Joined: Apr 2001
Posts: 502
Sylacauga, Al, United States
Does anyone have an Advertising Policy and Procedures that they are willing to share?

We do not have an advertising dept., but I need to develop some procedures so that compliance can review anything (well almost anything) before it is used.

Requests and opinions are mine not my employer


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General Discussion
#8121 - 12/20/01 07:38 PM Re: Advertising Policy and Procedures
Bartman Offline
Diamond Poster
Bartman
Joined: Oct 2000
Posts: 1,191
Springfield
Kirchman's Big Orange Book has a couple in the Management section. The first is more detailed, but the second requires that all ad copy be reviewed by compliance. You should be able to craft something that works for your situation.

------------------
- Bart Jonker, CRCM

Opinions stated are not legal advice, and are not necessarily the opinions of OAK Financial Corp.

_________________________
Opinions are Bartman's, not those of my employer. "A noble spirit embiggens the smallest man."

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#8122 - 12/20/01 07:50 PM Re: Advertising Policy and Procedures
Maria Offline
Platinum Poster
Joined: Apr 2001
Posts: 502
Sylacauga, Al, United States
Thank You. I have a copy of the book. I do not refer to it enough.

Opinions are mine,not my employer.


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#8123 - 12/20/01 08:34 PM Re: Advertising Policy and Procedures
La. Lady Offline
Diamond Poster
La. Lady
Joined: May 2001
Posts: 1,873
Maria.....

If you'd like, I can send the policy and procedures that I have for your review. Send me your fax number.....

Kathy

_________________________
Riding the waves of change.....2014

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#8124 - 12/20/01 08:47 PM Re: Advertising Policy and Procedures
Maria Offline
Platinum Poster
Joined: Apr 2001
Posts: 502
Sylacauga, Al, United States
Will do. thanks soooo much.

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#8125 - 12/24/01 06:31 PM Re: Advertising Policy and Procedures
Anonymous
Unregistered

Maria, I have a very simple 3 page policy I have written, as well as an advertising approval form. If you would like me to e-mail them to you, e-mail me at marie.herrington@fmb.com.

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#8126 - 12/26/01 10:44 PM Re: Advertising Policy and Procedures
Sam Ott Offline
Power Poster
Sam Ott
Joined: May 2001
Posts: 3,573
Norman, Ok, USA
Thanks to Marie (MH) we have posted the policy and the advertising approval form in the Compliance section of Banker Tools
_________________________
Sam Ott
Associate Editor
BankersOnline.com

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#8127 - 12/27/01 06:55 AM Re: Advertising Policy and Procedures
Anonymous
Unregistered

I apologize that I was unable to make the policy and form available for Banker's tools right now. I will send them to this site for posting on Banker's Tools next week.

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#8128 - 12/27/01 02:32 PM Re: Advertising Policy and Procedures
Maria Offline
Platinum Poster
Joined: Apr 2001
Posts: 502
Sylacauga, Al, United States
Marie,
I hope you read this again. It is so nice of you to share your program. I know I appreciated it as others will. It "fits" very nicely into a community bank atmosphere where there is not the normal "big bank" marketing program.
If we all keep this sharing up, we are going to be soooooooo organized. Isn't it great!
Thanks again.
Maria

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#8129 - 01/04/02 09:44 PM Re: Advertising Policy and Procedures
Anonymous
Unregistered

Be happy to try and answer any of your questions about bank advertising, public relations or marketing. No charge. Just give me a call at 800-873-2006. I have 25 years of experience.


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