I am being asked to audit my Bank's newest TV commercial for IRA's. However when I watch the spot it does not mention any rates, minimum deposit or anything of that nature. It has the Member FDIC signage as well as the Equal Opportunity Lender signage as well. What else is there? I have never been asked to audit anything like this before.

I meant to say Equal Housing Lender.

You will not need the EHL since it is not a mortgage ad, and if the tv spot is 30 seconds or less, you do not need Member FDIC either. To have them does not hurt, but they may not be needed.

Since you feel you have no trigger items, just make sure the ad does not promise something you cannot guarantee that you can deliver.

Here's a silly question (silly on my part): Do all IRA accounts at your bank invest in only FDIC insured products or do you have other investment options for them? If the latter, are you still allowed to say Member FDIC? (I ask out of ignorance.)

They can be opened as an investment such as a mutual fund or real estate. In that case they would not be FDIC insured and you should disclose as such.

So maybe the FDIC signage in your commercial isn't appropriate?

Well that is only if you open it through our Financial Services department. This is for our bank.