The OCC's Banknet website has some helpful (at least to me) links that I thought I'd share regarding marketing/advertising products.

Plainlanguage.gov

How to write readable credit forms

Online Advertising

About the little print

Advertising Consumer Credit

They should all be on the FTC website as well.
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Duct tape is like the force: It has a light side and a dark side and it holds the universe together.