If your CU decides to go with this concept, I'd recommend deciding which local organizations you will support with the program and list them in your program communications. You definitely don't want to have prospective members thinking they can direct your charity dollars just anywhere.
I'd also include whatever disclaimers you need to use to indicate that the offer is limited to those qualified to be members.
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John S. Burnett
BankersOnline.com
Fighting for Compliance since 1976
Bankers' Threads User #8