I think it depends on your vendor.
We use Bridger Insight. We run checks on almost everything and it will hit if the name or address matches. For example, on IATs we run the address of the sender and it will always "hit" when we enter in South Korea because it just matches to Korea. When we run our entire membership through the system, John Smith will match John Smith, regardless of the address, ssn, dob, etc. I have to go in and manually list the differences that make it a false positive.
We generally run the information we have in front of us. If all we have is the name, that is all we run.