It is purely a dummy account for processing purposes. This processing technique has been around for a long time. Just make sure if you are tying a card to the account, it cannot be a debit card as the processing account is not a consumer asset account - it really does not exist as far as the consumer is concerned. It has to be a credit card and all transactions and liability will be governed under Regulation Z. All transactions will have to appear on the HELOC statement.
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