If annual revenue is $1 million or less the bank follows the standard 30 days. If revenue is >$1 million, the rule is a reasonable period of time.
Using 30 days as the example, the bank has 30 days from initial application to approve, deny or notify of incomplete application (stating what is needed). The Reg B clock then stops.
Once the requested information is provided, the bank has 30 days to make a decision and notify of appproval or denial.