Ok - the great idea was referencing the mail-in entries.
As for the "hard look" - that's easier to say when you're not working here. Not that I don't agree with the concept - I just know the reality in which I must work. But thank you, too, for your input. I appreciate your time & consideration of our issue.
Prior to spending money on attracting or maintaining student accounts, I would be taking a hard look at the statistics on average account balances/profit and the percentage of kids that remain in the home town after graduation. It use to be: get them young and you had them for life. Now, marketing money most likely can be spent on better endeavors. |
