Posted By: ktac MITCH
Internet Advertising - 07/22/09 08:10 PM
I am in need of help from someone who has traveled this road.
We are considering placing "Banner Ads" for deposit products on the local newspapers website. I understand all the same triggering terms apply (ie APR spelled out / Terms for time acct / Min to open and earn int / etc)
My question is - can the banner ad have a section that says "Click here for details" and that takes them to the "fine print" disclosures?
OR - does all required info have to be in the banner ad?
We are considering placing "Banner Ads" for deposit products on the local newspapers website. I understand all the same triggering terms apply (ie APR spelled out / Terms for time acct / Min to open and earn int / etc)
My question is - can the banner ad have a section that says "Click here for details" and that takes them to the "fine print" disclosures?
OR - does all required info have to be in the banner ad?