Posted By: Richard Insley
Limiting your e-lending footprint? - 12/14/01 01:45 PM
Why and how do you limit the effective lending territory serviced by your WWW credit application forms?
We get location information (ZIP code) up front in the process of filling out the WWW application. If the ZIP provided doesn't fall in our lending area, the process is cut off, the inquiring party is told (in the kindest of ways, of course) that we don't lend outside our territory, and we never receive a completed application.
We got this idea from a bank Web-site guru who shall remain nameless, (except to say he started this thread).
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This is a personal observation that should not be taken as legal advice nor relied upon for any purpose.
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Andy Zavoina
Opinions stated are not necessarily that of my employer.