Posted By: Texas Boy
Some creative/catchy advertising needed - 08/24/06 10:01 PM
Alright Guys and Gals, I need some help. Everyone in the office has been asked to come up with some ads for our apartments. I'm not that creative when it comes to marketing so I figured I could turn to BOL. The deal is, we need to get a little higher occupancy rate and we trying to target some last minute student housing needs. Any suggestions? Thanks in advance for your help.
Posted By: Dip
Re: Some creative/catchy advertising needed - 08/24/06 10:07 PM
"student" housing? how about free pizza coupons ($100 gift cards to pizza hut or something) with new 9 month leases?
Posted By: Texas Boy
Re: Some creative/catchy advertising needed - 08/24/06 10:15 PM
Hey thanks Dip. We are trying to look out for all your fellow Californians, after all, they make up a good percentage of our business. Our market has been flooded (not in a bad way!) with California people with deep pockets ready to give their money to us poor Texans!
Posted By: Carly Girl
Re: Some creative/catchy advertising needed - 08/24/06 10:23 PM
anything free is always good. You could always use the things that people need most in life: gas and food.
Free groceries (up to $100) or free gas card (up to a $250 value) with a new 1 yr lease.
Posted By: Anonymous
Re: Some creative/catchy advertising needed - 08/24/06 10:23 PM
advertise whatever you come up with at the student union, and contact the schools admissions and general help departments to let them know...
Posted By: Jokerman
Re: Some creative/catchy advertising needed - 08/24/06 10:31 PM
[Name] Apartments: ALL YOUR PLACE ARE BELONG TO US
[Price Range]
[Address]
[Phone Number]
(I expect a royalty if you use this...)
Posted By: Jokerman
Re: Some creative/catchy advertising needed - 08/25/06 03:31 PM
Geeks, actually. But I would bet a significant portion of the college group would get it. Those that didn't would ask questions, be a good way to get attention.
If there's a pool visible from outside the complex, you could hire some gorgeous scantily clad women to lounge around out there.
Posted By: Texas Boy
Re: Some creative/catchy advertising needed - 08/25/06 06:26 PM
Our dilema is that our market area has somewhat been over developed in regards to housing. They recently took the cap off our enrollment (which is currently ~45K) so we expect an additional 10-15K new students over the next 5 years. We just recently advertised a free Ipod for a 12 month lease but it didn't attract much traffic. I personally think that the students are being spoiled and a great deal refuse to live in apartments. They can pay an extra $50 per person per month and live in a duplex or house.
Posted By: deppfan
Re: Some creative/catchy advertising needed - 08/25/06 09:10 PM
What about free wireless or high-speed cable internet?
Posted By: Peepers
Re: Some creative/catchy advertising needed - 08/25/06 09:31 PM
“Free porn for the duration of your stay”
Of course, no one will make it to class but as long as you’re paid, what’s the difference?
Posted By: Carly Girl
Re: Some creative/catchy advertising needed - 08/25/06 10:12 PM
with gas prices being so high, everyone would like a free tank of gas.
On average, a tank of gas is going to cost approx. $50. Take that times 12 months, you get $600. That's the same thing as giving them a month's free rent. But who wants that? Free gas, I say.
<--blank stare. um, i don't get it?