If we order caps to give away to customers, management wants to just use the bank's logo. Do we need to spell out the Bank's name and add Member FDIC or can we just use the Logo and member FDIC?

Thanks!

Original anon here, Can anyone give me any guidance on this?

Why wouldn't you put the Bank's name too? If the caps are being worn out in public, folks may not know the name of the Bank with just a logo so add the Bank name if you're looking for publicity (although I'm not sure why the funds would be expended on caps customers may never wear). We have Bank hats, etc for employees and there are no FDIC logos, etc.

Original anon here: I totally agree. Thanks so much for your comments!

We had hats made once a few years back and they were a big hit with our customers. We still have people coming in asking for one.

I agree burke, we buy really nice quality fitted hats and give them away, they are always a big hit and people wear them around town because they look good and fit good.

All the more reason then to put the name along with the logo! Advertising!

i don't have a proper hat head, so if you ever see some goofy looking guy with a hat on his head and the hat sits like Charlie Brown's does in the peanuts cartoon, come tell me hello...

If it is just your bank logo, you shouldn't need member FDIC. This is due to two things. First, you aren't advertising specific deposit products/services or non-specific products/services.

(c) Use of official advertising statement in advertisements--(1) General requirement. Except as provided in § 328.3(d), each insured depository institution shall include the official advertising statement prescribed in § 328.3(b) in all advertisements that either promote deposit products and services or promote non-specific banking products and services offered by the institution. For purposes of this § 328.3, an advertisement promotes non-specific banking products and services if it includes the name of the insured depository institution but does not list or describe particular products or services offered by the institution. An example of such an advertisement would be, "Anytown Bank, offering a full range of banking services."

As you can see, as long as you aren't advertising products/services, you could even list your name without including "Member FDIC."

Secondly, if the "advertisement" doesn't mention your name, it is exempted from the "member FDIC" requirement:

(d) Types of advertisements which do not require the official advertising statement. The following types of advertisements do not require use of the official advertising statement:
(5) Advertisements not setting forth the name of the insured depository institution;