A Good Source For Asset/Liability Benchmarks
02/03/2003
I would like some information on Asset/Liability benchmarks to monitor our bank's interest rate risk that would be appropriate for $154 million community bank.
Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Rick can be reached at rick@wemmers.com or (770) 565-8727.
02/03/2003
I would like some information on Asset/Liability benchmarks to monitor our bank's interest rate risk that would be appropriate for $154 million community bank.
12/02/2002
Is there a regulation prohibiting the issuance of debit cards to businesses?
12/02/2002
We are going to start putting marketing messages on the phone system that the customer will listen to when they are put on hold. My question is - Can we advertise the Bank, the Investment Center and Insurance Company in the same message? The recorded message will not mention FDIC insurance.
11/18/2002
I'm the advertising representative for a midsize bank. I do all the graphic design and print advertising. I'd like to know if you have a suggestion for a good resource to obtaining print quality stock photos for business and life featuring people from various ethnic backgrounds?
11/04/2002
We are relocating our main office and want to do some targeted mailings based on income and cost of residence. We would offer 25bps more than our published rate IF they open a CD before we move into their area. Are there any problems with this type of marketing program?
10/21/2002
I am looking for some information/data on customer acquisition/retention for all banking customers. Does anyone know of any good market research firms specializing in financial services and the customer satisfaction in that sector? The data I am looking for is: 1. What are the things that attract customers to a bank? 2. What are the primary drivers of satisfaction when they are a customer? 3. What are the main reasons they would leave/switch?
10/07/2002
What is the market share of the eBanking industry and what is its profitability?
09/16/2002
We are considering offering mortgage loan applications online. This would include submitting the completed application. I know there are tming concerns about early disclosures and E-sign issues. What else?
09/02/2002
We are looking at a short radio ad for a HELOC with a 6 month teaser rate that is variable after the six months. There are no initial costs and an early termination fee. The variable after the teaser will be risk based. Does the short radio ad require the disclaimer to state the risk based terms, early termination fees and minimum balance required such as the print advertisment?
09/02/2002
I'm looking for a "knock-their-socks-off" ATM stock photo. Where can I find it?