TV Ad Placement: Is off-peak a good value?
02/04/2002
Is it true you should place your ads in off hours or in unusual locations for less. I've heard that many times you can still reach your target market with these spots.
Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Rick can be reached at rick@wemmers.com or (770) 565-8727.
02/04/2002
Is it true you should place your ads in off hours or in unusual locations for less. I've heard that many times you can still reach your target market with these spots.
02/04/2002
I've been charged with refocusing our bank's marketing budget with an eye on accountabilty for increasing our overall profitablity. What types of metrics have other bank marketers used to help CEO's understand the value of each marketing campaign?
12/03/2001
What percentage of people that open a simple checking account would you say do so in-house versus any other method such as online?
11/05/2001
Can you recommend some pre-packaged Sales and Service Training for tellers and platform sales employees? Any good Web sites to look at on this topic? Have you heard of Service Plus and who publishes this training module?
11/05/2001
We would like to run some supportive, patriotic advertisements and billboards. Any guidance on "do's" and "don'ts"?
11/05/2001
Other business costs are falling while marketing costs are rising. Yet, response rates to many traditional marketing and sales techniques are off. There is growing impatience with a function of business that is costing more, delivering less and resists accountability. In addition,baby boomer and older consumers (37+) are the wealthiest, best educated and most sophisticated of purchasers and marketing and sales communications are not creating motivating communications, effective sales presentations and service improvement programs to better capture and keep these consumers. A Coopers and Lybrand study found in a study of 100 leading companies that marketing departments tend to be "ill-focused and over-indulged" with department heads who "overstated their contribution to the company, but could not specify what the nature of the contribution was." A 1995 McKinsey report somberly warned, "Doubts are surfacing about the very basis of contemporary marketing." The report charged marketing departments with generating "few new ideas," being "unimaginative," and failing to "pick up the right signals." Finally, Kevin Clancy and Robert Shulman, both formerly with consumer researcher Yankelovich Clancy Shulman predict a marketing revolution "because failure is self-evident and everybody -- stockholders, directors, CEOs, customers, the government -- is angry because marketing, which should be driving business, doesn't work."Now that the adult median age is in the mid-40s and continuing to rise, pressure is building on bank marketing and sales to learn how to better market to a dominantly older consumer population. Though we don't notice it happening -- any more than a child notices that he has grown an inch taller during the summer -- changes take place across our full life span in how information is processed by our brains (which process information sent to it by the five senses) and the mind (where thinking takes place). How a 30-year-old mind processes the contents of a commercial, print ad or direct mail piece will be markedly different from how a 50- or 60-year-old mind processes the same information. Is there literature or other information available to help bank marketers communicate more effectively with the 37+ markets?
11/05/2001
Our bank wants to promote online bill pay as a good alternative to using the mail, in the face of delays and uncertainty with the mail these days. How do we do so without appearing exploitative?
11/05/2001
What is the future of Bank Branding Services? Like Bowiebanc.com handled by USABancshares?
11/05/2001
What role can financial institutions play with their business customers in ecommerce? What are the revenue opportunities?
09/03/2001
We have just started placing comment cards in our lobby and have received beneficial feedback. Do you think we sbould write a letter to our customer thanking them for their comments?