Rick Wemmers is senior partner with BankMarketingpros.com which offers business development help to banks across America. Rick has more than 20 years of successful bank business development experience (large and small banks). His company provides ideas and action plans on how to build deposits, profits, market share and to invigorate the sales culture in your bank. Rick has written extensively on bank marketing topics and has been a frequent speaker at banking conferencees and seminars.
Rick can be reached at rick@wemmers.com or (770) 565-8727.
03/19/2001
We utilize billboard advertising in the large metro areas where we have branches. Do you recommend using the same billboard at all locations or would a variety be better? Also, how long should we utilize a particular board before we change it?
03/19/2001
How effective is television advertising? Our competitors have recently started a program but I have always thought targeted advertising was more cost effective. What do you recommend and are there any studies or reports on this subject?
03/05/2001
I have several questions about customer satisfaction surveys.<ul><li>Do you think they are useful?<li>When do you recommend using them?<li>How often do you recommend sending them out?<li>Are they more effective done in writing or over the telephone?<li>Is there a particular number of questions that is optimal?<li>Should the questions be multiple choice, open ended, or ask the customer to rate on a scale of 1 to 10?<li>What kind of response rate is considered favorable?</ul>
01/15/2001
How can I get better media rates for my bank's advertising?
01/15/2001
How can I measure the specific reactions to my advertising?