Latest Lending - Advertising Topics

Equal Housing Lender Logo on Business Card?

12/08/2019

Does a mortgage lender's business card require an Equal Housing Lender logo?

Home Equity Rate Special Disclosure Details

12/08/2019

Can we remove some of the details in a home equity rate special disclosure for billboard advertising and replace with a toll free number?

UDAAP penalties can be costly

11/10/2019

How much "teeth" does UDAAP really have to penalize a bank?

Member FDIC on the WWW

10/27/2019

Is there an FDIC requirement that the "Member FDIC" logo be on all our pages and link to the FDIC website?

Using the EHL logo

09/01/2019

We include the Equal Housing Lender logo in all our home loan ads. Are we also required to include the “Equal Opportunity Lender” logo?

Rate sheet content

08/25/2019

If we have a rate sheet that we give to real estate agents and our loan originators, but we know the true use will be for them to hand it to consumers or post it where consumers can readily access it, wouldn't we need to have the APR on it?

Equal Housing Lender Logo-Email Signature?

02/24/2019

I have a question about the use of the Equal Housing Lender logo. Does it need to be included in a mortgage company email signature?

Advertisement for Finance Offer-Trigger Terms

11/18/2018

I am new to lending compliance and have an advertising question. My bank wants to advertise the following: "Enjoy our special 20-year financing offer. Ask us for details." I am of the opinion that "20 year financing" is a trigger term and therefore requires APR, down payment and repayment terms. My predecessor disagrees because an interest rate is not quoted. Along the same lines, if an advertisement says, "15 and 30 year fixed rate loans available" would we have to disclose rate and payment options for both terms assuming this is a trigger term?

List of Triggering Terms for Open-End Credit

03/25/2018

Is there a complete list of triggering terms for open-end credit (credit cards namely) somewhere? I have scoured the internet and cannot find a definitive list.

Internal Customers-Run FTC Do-Not-Call List?

11/05/2017

If we are calling a current mortgage customer to let them know they may qualify for a lower rate with a refinance, are these internal customers required to be ran through the FTC Do-Not-Call list?