What is the latest ruling for use of the Equal Housing Lender logo in print advertising? For OCC regulated banks, may we use the words Equal Opportunity Lender instead of Equal Housing Lender with our doghouse logo? What about using the words Equal Opportunity Housing?
Does the Equal Housing Lender or Equal Housing Opportunity logo need to be used on a direct mail piece advertising the sale of homes, if the mailer comes from the builder and is listed with a realtor, but does not offer or talk about any type of loan?
Our bank is participating in a local home show. As a promotional item, we've had coupons printed with different offers - $300 towards mortgage closing costs; 1/4% off fixed home equity loan rate; 1/4% increase to current CD rates and $25 credit for opening a checking or statement savings. Instead of Equal Housing Lender with the house symbol, the coupons have Equal Housing Opportunity with the house symbol. Is this ok or does it need to say Equal Housing Lender?
An issue has come up over a news release that features a first-time homebuyers program. I haven't been able to find any info about compliance for news release. Do you know if there are any compliance issues/regs pertaining to news releases?
I need to find information on how to determine the proper size for the Equal Housing Logo when used in a print or video ad.
I thought I read somewhere that we can post the bank's Base Rate or Prime Rate in the lobby without stating it as an APR. After brushing up on Reg Z, I'm thinking I'm wrong. Here is an example of our lobby sign: XYZ Bank Base Rate 7.76% Is that okay?
Is it necessary to display the equal housing logo when not specifically referring to rates or terms in print advertising? If we are just saying: "Ask us about our loans...."? Is the logo always required?
The concept is not new. It is familiar to almost everyone. A cost benefit analysis lays the foundation for deciding whether doing something is a good idea.