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“One-click away” disclosure rule

Question: 
What is the “one-click away” rule for electronic advertisements?
Answer: 

The “one-click away” rule is found in the Commentary to both Regulation Z (Truth in Lending) and Regulation DD (Truth in Savings) and deals with how certain advertising disclosures are provided. Generally, when a triggering term is mentioned in an advertisement, additional disclosures may required. In the case of electronic advertisements, the additional disclosures may be located “one-click away” rather than with triggering term. But one click means one click.
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Learn more about Andy Zavoina’s webinar Advertising – Dun Right

First published on 09/08/2019

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