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“One-click away” disclosure rule

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What is the “one-click away” rule for electronic advertisements?

The “one-click away” rule is found in the Commentary to both Regulation Z (Truth in Lending) and Regulation DD (Truth in Savings) and deals with how certain advertising disclosures are provided. Generally, when a triggering term is mentioned in an advertisement, additional disclosures may required. In the case of electronic advertisements, the additional disclosures may be located “one-click away” rather than with the triggering term. But one click means one click.


Learn more about Andy Zavoina’s Advertising Smartly webinar.

First published on 08/08/2021

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