Advertising FDIC Insured Money Market Accounts

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Question:

Is it permissible to use the fact that deposits are covered by FDIC insurance prominently in advertising? Can we say something like "FDIC Insured Money Market Accounts" in the headline of the ad?

Answer:

Yes, you can feature FDIC insurance in your deposit ads and now is the perfect time to do it. FDIC has a wealth of deposit insurance information on its web site and I urge customers (including existing ones) to take the time to review it. With all the scary news headlines about bailouts, bank failures, recession and even depression people need to be reminded about FDIC insurance and how it works.

First published on BankersOnline.com 10/13/08