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Celebrity Spokesperson

Question: 
The local university's basketball coach is the spokesperson for our bank. Do these guides apply to this relationship?
Answer: 

Absolutely, the Guides do apply to celebrity endorsements. Specific requirements vary depending on how the spokesperson spreads the good word about your bank. There are requirements for advertising in different media, use of social media, and other arrangements.
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Learn more about Jack Holzknecht’s webinar Understanding the FTC Endorsement Guides

First published on 04/12/2020

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