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CFPB: Flags in Logo Rule

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Question: 
Under the Consumer Financial Protection Bureau, I noticed that it stated something in it that no flags were to be used in advertisements. Our logo is an American flag.
Answer: 

The CFPB and the FTC recently sent letters to a number of mortgage related businesses regarding their advertising. They stated that: The agencies reviewed more than 800 ads, some in response to consumer complaints, Pahl said, which appeared in newspapers, direct mail, on websites, and on Facebook. Examples of the misleading claims include ads with images, symbols, and abbreviations suggesting that the advertiser is affiliated with the government, such as calling itself the "FHA" or the "Government Loan Department" or that include pictures of eagles, American flags, and President Barack Obama.

I don't believe that they said that you can't have a flag in your logo. But you are going to want to be sure that consumers don't think that through the use of your logo that it means that you are directly affiliated with the US Government.

First published on BankersOnline.com 1/7/13

First published on 01/07/2013

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