Consumers and Knowledge-based Authentication

With fraud and identity theft cases capturing intense media coverage, most consumers are aware of the need for effective fraud-prevention methods at most of the businesses with which they interact. Given the volume of companies currently using knowledge-based authentication, and because it is often used within various stages of the account life cycle, most consumers have, at one time or another, been engaged in some form of a knowledge-based authentication question session. As a result, consumers have become more understanding of, and therefore accepting of, knowledge-based authentication methods in recent years.