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Digital Marketing vs. Digital Sales

We have a digital marketing capability in the bank. Is there a need to think separately about digital sales?

Marketing programs create interest and bring visitors to your branch or website. Sales is different – it is focused on the process of getting new and existing customers signed up for new accounts. If your marketing programs bring prospects to your site, but you don’t have an efficient system of converting them to customers via desktop and mobile account opening, you are losing the revenue opportunities.


Avoka specializes in digital and mobile customer acquisition for banks. Our Avoka Transact software platform increases account opening conversions rates and accelerates time to market, with solutions live in just weeks. Without changing your core system, Avoka can add a frictionless omni-channel experience to drive digital sales. Contact us at:;; (303) 847-0900.

First published on 06/19/2016

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