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Disclosure of Employee Connections

Question: 
When and how should employment connections be disclosed?
Answer: 

The FTC settled charges against Sony and Deutsch LA after company employees tweeted about a new gaming console without disclosing their employment status. Sony and Deutsch LA urged employees to create awareness of the new console by tweeting about it with the hashtag “#gamechanger,” but did not instruct the employees to disclose their employment relationship. The FTC explained that while companies may encourage their employees to post about their products/services, the employees must disclose their relationship with the company if they decide to do so.

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Learn more about Jack Holzknecht’s webinar Understanding the FTC Endorsement Guides

First published on 04/26/2020

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