Disclosures on Flyers

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Question:

We have a mortgage lending office about two hours from deposit taking branches. The mortgage area wants to hand out flyers advertising the banking services we offer. Is the FDIC logo required on them? We're afraid it will look as though the loans are FDIC insured.

Answer:

Presuming that you are FDIC-insured, you need the logo or the abbreviated advertising statement (Member FDIC) on flyers that advertise deposit services or flyers advertising banking services in general. Be careful to omit references to non-insured investment products in the flyers, or carefully segregate them and make it clear that they are not covered by FDIC insurance. It does not matter that you are handing out the flyers at a loan production office.

First published on BankersOnline.com 7/24/06