EHL logo on Commercial Loans

Answered by:

Question:

Our commercial lending area is using the website to advertise their products. As commercial lenders, they maintain they are not held to the same requirements as our home mortgage lenders. One example is the Equal Housing Lender logo. It isn't on the web page and we believe it should be in order to be in compliance. Who is right?

Answer:

Compliance is, in this case. The use of the EHL logo pertains to housing related loans. More specifically an ad, "in any form of advertising of any loan for the purpose of purchasing, constructing, improving, repairing, or maintaining a dwelling or any loan secured by a dwelling." Note that this is not a requirement that is specific to a "consumer" or "commercial" borrower, but it is housing related.

First published on BankersOnline.com 9/14/09