Answer:
Compliance is, in this case. The use of the EHL logo pertains to housing related loans. More specifically an ad, "in any form of advertising of any loan for the purpose of purchasing, constructing, improving, repairing, or maintaining a dwelling or any loan secured by a dwelling." Note that this is not a requirement that is specific to a "consumer" or "commercial" borrower, but it is housing related.
First published on BankersOnline.com 9/14/09