Equal Housing vs Equal Opportunity Lender?

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Question:

Our website lists Equal Housing Lender (no house) and Equal Opportunity Lender. I advised that we just needed Equal Housing using the logo not the words and drop the other. I was told that a consultant said both were required. I find nothing to support that. We are a state chartered Fed member bank. What is correct?

Answer:

You can't use the words without the house unless it is a radio/verbal ad. You need the full logotype, which includes the words and the graphic. Here's a brief synopsis from the FRB: Section 6-1500(a)(1) of the Federal Reserve Board Order on Fair Housing requires banks to include the Equal Housing lender logotype and legend in written advertisements that promote any loan or the purpose of purchasing, constructing, improving, repairing or maintaining a dwelling.

First published on BankersOnline.com 11/29/10