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Free overdrafts?

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May an advertisement mention the term “free” with respect to a financial institution’s overdraft services?

Overdraft services are not free and should not be advertised as such. Furthermore, institutions should not promote “free” accounts and overdraft services in the same advertisement in a manner that suggests overdraft services are free of charges.
Learn more about Jerod Moyer’s webinar Overdrafts: What you need to know now!

First published on 11/13/2016

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