On Hold Message Mentioning "Competitive Rates"

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Question:

If we put an on-hold message on our phones that mentions we have competitive rates for refinancing home purchase, do we need to say Equal Housing lender after each message?

Answer:

You are promoting home loans, so you need to mention you are an "Equal Housing Lender" periodically. How often? That is not defined, but I would encourage you to state it either after each advertisement or about every 30 seconds. This is just my opinion as there are no distinct rules on this question.

First published on BankersOnline.com 9/3/12