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Human Model Advertising?

I was in a marketing meeting and someone mentioned that we needed to be careful of discriminatory practices especially when it concerns "human model" advertising. I’m a newbie in this area. Can someone please explain what this means?

Answer by David Dickinson:Any human actors or models used in print photographs or video advertising (including internet websites) should represent the racial or ethnic groups of the bank’s community. The regulation speaks of "racially mixed model" but it plainly means a group of models, some of whom are of different races.


Answer by Richard Insley:If you use human imagery in advertisements pay attention to all of the personal characteristics protected by Reg B and the Fair Housing Act. In addition to race, maintain a reasonable distribution of ages, genders, and other characteristics.

First published on 1/15/07

First published on 01/15/2007

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