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Linking To Government Web Sites

Question: 
As a financial institution looking for ways to better serve our customers, it occurred to me that it might be helpful to some of our customers who have questions relating to FDIC insurance to create a hyperlink from the bank's web site to the FDIC home page. Is there a potential problem in doing this without first obtaining FDIC, or other regulatory agency approval?
Answer: 

Answer by John Burnett:

I don't think you need permission to link out to the FDIC. I'd encourage it, frankly, especially if you wanted to link out to EDIE.

Nor would I think you'd run into any problems linking out to other bank regulators, since they are public and have public information on them.

Answer: 

Answer by Andy Zavoina:

It is always proper etiquette to ask for permission to link to a site, especially if you deep link. Deep linking is going to a page inside the site. You wouldn't get into any trouble doing this, but it is a courtesy.

Internally, you should review all links to external sites at least semi-annually and preferably quarterly. The site you link to may change content or page addresses and you need to ensure your links are to what you want, and work.

This may not be the opinion of my employer and should not be relied upon as legal advice.

First published on BankersOnline.com 04/21/03

First published on 04/21/2003

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