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Marketing to Encourage Internet Transaction

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What are the best marketing/campaign that I can run to encourage our customer to use/transact thru our internet banking platforms?

Incentives are attractive to me, but I also want the bank to tout its reliability and security. Without those last two, I don't care that you waived a fee for me or entered me in a contest to win something.

If I were pushing this in a bank, I'd start at new accounts. Get feedback from your staff on what your customers like, dislike, and what mitigates their fears. Turn that into an ad campaign for current customers.

First published on 01/12/2015

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