Advertisements and promotional material of insurance products or annuities requires the following insurance disclosures unless they are of a general nature [Refer Section 343.40(d)].
The following may be used for visual media, ATM screens, billboards, signs, posters, written advertisements and promotional material:
- Not a deposit
- Not FDIC insured
- Not insured by any federal government agency (if applicable)
- Not guaranteed by the bank
- May go down in value (if applicable)
You also need to make sure that your advertisements do not state "member FDIC". When advertising both insured deposit products and non-deposit products (such as an insurance product), you must clearly segregate the official statement ("member FDIC") from the advertisement that relates to the non-deposit products. Refer to Section 328.3(e) for more information.
First published on BankersOnline.com 6/11/07