No. The best practice is to NOT require that a customer download and install a mobile application on their phone just to apply for a bank product. This creates an unnecessary hurdle that most customers will not complete. Better is to use a system with a “build once, use anywhere” interface that allows a bank to create an online account opening application, then have customers access it from a desktop, tablet or smartphone without downloading any software.
Avoka specializes in digital and mobile customer acquisition for banks. Our Avoka Transact software platform increases account opening conversions rates and accelerates time to market, with solutions live in just weeks. Without changing your core system, Avoka can add a frictionless omni-channel experience to drive digital sales. Contact us at: www.avoka.com; info@avoka.com; (303) 847-0900.
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