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Platform staff sent emails & CAN-SPAM

Question: 
Does CAN-SPAM apply to those emails sent by platform employees to let their preferred customers know of new rates, etc.?
Answer: 

This is purpose-based, so it could be, yes. If the primary purpose of the messages is to announce a change in terms or available upgrade to a product the customer already owns, then the message is exempt. But, if the message is sent to stimulate interest in a product the customer does not currently own, it is covered.
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Learn more about Andy Zavoina’s webinar Email Marketing Compliance

First published on 02/16/2020

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