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Potential Customer Letter

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Marketing is sending out a pretty generic letter to potential customers in an area where a branch of another bank has closed. The list of potential customers came from an employee from that area. The letter includes a no fee checking product and lists the features; unlimited check writing, no minimum balance requirement, and no monthly fees, with a sentence that we offer commercial and agricultural loans, free online banking, bill pay and safe deposit boxes. This will be on bank letter head. Do we need Member FDIC and Equal Housing Lender? What about the "no fees" and "free"?

You need "Member FDIC". You don't necessarily need the EHL logo as you aren't promoting home loans.

First published on 1/26/09

First published on 01/26/2009

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