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Promoting Online Bill Payment

Question: 
Our bank wants to promote online bill pay as a good alternative to using the mail, in the face of delays and uncertainty with the mail these days. How do we do so without appearing exploitative?
Answer: 

Answer by Andy ZavoinaWhy is it bad to exploit one way which you believe is better, over another? Exploit it, but tastefully.

Answer: 

Answer by Rick WemmersFirst I would contact current online customers and offer them one month's free use of bill pay. Then I would contact a group of young checking account customers and offer them 3 months use of online services free IF they agree to use bill pay.

Wave the flag. It's good to do.

First published on BankersOnline.com 11/5/01

First published on 11/05/2001

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