Answer by Andy ZavoinaWhy is it bad to exploit one way which you believe is better, over another? Exploit it, but tastefully.
Answer by Rick WemmersFirst I would contact current online customers and offer them one month's free use of bill pay. Then I would contact a group of young checking account customers and offer them 3 months use of online services free IF they agree to use bill pay.
Wave the flag. It's good to do.
First published on BankersOnline.com 11/5/01