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Promoting Online Bill Payment

Our bank wants to promote online bill pay as a good alternative to using the mail, in the face of delays and uncertainty with the mail these days. How do we do so without appearing exploitative?

Answer by Andy ZavoinaWhy is it bad to exploit one way which you believe is better, over another? Exploit it, but tastefully.


Answer by Rick WemmersFirst I would contact current online customers and offer them one month's free use of bill pay. Then I would contact a group of young checking account customers and offer them 3 months use of online services free IF they agree to use bill pay.

Wave the flag. It's good to do.

First published on 11/5/01

First published on 11/05/2001

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