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Rate Sheets and CAN-SPAM

Are rate sheets we send to auto dealers and mortgage brokers CAN-SPAM covered?

Commercial rate sheets may be covered or exempt, depending on the relationship with the dealer or broker. If there is no formal relationship and the bank has done no business with the dealer or broker, then email communications are best treated as promotions. In cases where the bank has engaged in business transactions of the type covered in the rate sheet, then these messages probably fit within the definition of a “transactional or relationship message” and are exempt.
Learn more about Andy Zavoina’s webinar Email Marketing Compliance

First published on 03/01/2020

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