Answer by Dennis Deischer
My understanding is that the type advertising you refer to is exempt from the display of the logo.
Answer by Andy Zavoina
I would be of the opposite opinion of Dennis. I don't recall an exemption for this but the Regs do seem pretty inclusive. And while more current opinions address electronic advertising (and stating that this is required) it was intended for the Web.
We have the outside signs that you put individual letters on and when I last looked into this, we did no home loan advertising because we didn't have a doghouse logo for it. That requirement has gone away from OCC regulated banks, but in all my readings, it is still a practice that is encouraged.
Short of getting a specific cite, you might talk to your regulator.
First published on BankersOnline.com 11/5/01