If you are looking for a regulatory resource for advertisements, I did a 2 hour webinar for BOL on ads that included an all encompassing packet of the rules and requirements. You can find it at the BOL Banker Store.The packet covers:
- What is/is not an advertisement,
- The NEW FDIC signage and advertising rules,
- The Fair Housing Act,
- Truth in Lending - Closed-end and Open-end rules,
- Truth in Savings,
- Non-Deposit Investments,
- Web Site compliance,
- Lobby Disclosures,
- Consumer Protection for Bank Sales of Insurance anda Sample Rate Sheet.
If you are looking for marketing ideas, this is NOT it.
First published on BankersOnline.com 11/19/07