Answer:
"DBA" means "doing business as;" i.e. operating under an assumed name. Your example does not contain an assumed name, only a description of the customer's business. It would be no different than John Doe, lawn mowing.
Whether the customer is an individual or an entity, their name should be listed first in the account title then followed by any DBA name. First, to indicate who the real customer is and second to ease the IRS matching process for information reporting.
First published on BankersOnline.com 7/2/12
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