What are some of the biggest landmines in lending advertisements?

Well, besides the obvious ones – failing to include all the required disclosures when you have “triggering terms” in an ad, the real danger is found in the “between the lines” messaging. Does the ad only promote loans for “certain” applicants? Does is discourage others? Where is the ad being run – both physically and virtually? Is there geofencing going on that effectively red-lines?

There are many landmines in lending advertisement. Learn more about the obvious – and not so obvious – ones at the upcoming webinar “Friends with Marketing: Managing a Winning and Compliant Marketing Program” on April 6, 2023!