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What is Omni-channel Banking?

Question: 
What does the term “omnichannel” mean as it applies to banks?
Answer: 

The term omnichannel (or omni-channel) is widely used in the banking industry to describe the ability to engage customers interchangeably among digital channels like desktop and mobile, as well as branch and call center. An ideal omnichannel sales solution is one that allows a prospect to start an account opening application on a smartphone, for example, and then complete it in the branch with help from a banker.

Vendor: 

Avoka specializes in digital and mobile customer acquisition for banks. Our Avoka Transact software platform increases account opening conversions rates and accelerates time to market, with solutions live in just weeks. Without changing your core system, Avoka can add a frictionless omni-channel experience to drive digital sales. Contact us at: www.avoka.com; info@avoka.com; (303) 847-0900.

First published on 06/19/2016

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