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Strategic Planning - CRA Product Search

Created and submitted by First National Bank of Muskogee and Ginger Batson, this is an employee questionnaire seeking feedback on products and services. Distributed to your staff, the responses to these questions could help you further develop your strategic plan and refine your CRA program to include more new, innovative and desired products and services. There are 14 key questions here, in the Word format, which you can customize to your specific needs.

When the feedback comes from your frontline staff who meet with your customers every day, you may be surprised at the results. The perception from the president's office can be very different. This exercise may confirm that what you are doing meets the market expectations, or how it could be improved.

First published on 03/01/2013

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